Min Kwak
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International Workshop in India Institute of Technology Gandhinagar (2018. 1. 6 - 20)
Group members: Jennifer, Siyu, Min, Sky, Yixun
Role: Branding, Graphic Design, Research and Ideation
Background: Public transportation systems in India are complex, in transition, and continually evolving. It faces major transportation challenges including pollution, urban congestion, and public safety. We examined and experienced only a tiny fraction of this rich ecosystem. Indeed, mobility as it is understood - how people get from one place to another - is a public good that every country must tackle. It is dependent on many factors. There is no one perfect solution.
Field Survey
Our research, based on speaking with a small group of native commuters from all over India, revealed that many of the major cities appear to have transit systems that are clear front winners in terms of efficiency and usage. Here in Ahmedabad, it is the BRTS; in Delhi it is the Metro; in Mumbai, it is the local trains.
Conclusion
This leads us to believe that future transportation design in India must take into account the local geography and systems native to each particular region. Indeed, the needs of transporting people in India are diverse - the elderly, children, blind, disabled. While a unified system across the country may not be possible, designing systems that are highly localized may offer alleviation and progress toward a more mobile future.
Persona
Nandana 48 years old, housewife
I take BRTS and AMTS bus twice a week to visit my daughter and my grandson. I use cash to buy paper tickets every time. It will be convenient to have a card to take bus in different systems.
Kapil 21 years old, student
I take BRTS bus everyday because I can't afford a motorbike. Sometimes, I use online payments app Paytm to buy train tickets to another city. But it is not available to buy bus tickets online.
Our design
A smart card for bus commuters so that they can purchase their tickets easily. Passengers without smartphones can purchase a physical card that is refillable and reusable. Those with smartphones have the additional option of using a mobile app to find the best route to their destination and pay electronically.
In the Future
Current situation
3 independent public transportation systems
paper tickets / transportation card
buy tickets / cards at station
make connections of different systems
digital card / transportation card
buy and refill your card online / at station
APP & Digital card
for users who have cellphone
buy cards online
scan the QR code in APP with code scanner
find the route / nearby station
The improvement of existing scanner
add the instructions to tell users how to scan their QR code
redesign the structure to improve the speed of scanning
Physical card
for users who don't use cellphone
buy and refill cards at any stations
recycle physical card instead of disposable paper tickets
APP & Digital card
Wireframes
Direction
Route Finder
My wallet (Registered Users)
My wallet (New Users)
Transportation card & Code scanner
Report & Poster
